logo-symbol  About Global GreenTag

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Global GreenTag’s globally recognised certification helps green products succeed.

Buyers want the best in healthy eco-products – Global GreenTag makes it easy to recognise. We’re here to build trust back into the green marketplace and save Africa’s environment and support individual health and ethical employment in the process.

Adopt Global GreenTag today and reap the rewards for you and the planet.

The Global GreenTag family of services

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More GreenTag, less red tape

Global GreenTag’s globally trusted Certification standards are recognised in over 70 countries.

Two things you need to know

about Global GreenTag icon-tag-wo

Global GreenTag is Africa’s and one of the world’s most robust, trusted and widely recognised ecolabels. We independently assure that every product is fitness tested and certified under one of our two leading certification  programs that use world’s best scientific methods. That’s why we have earned the reputation and trust of thousands of buyers, hundreds of companies and numerous green building councils, certification bodies and governments around the world.


Buying ethical & healthy can be hard.

As a buyer, how can you be certain that the product in your hand impacts positively on the issues you care about?

As a manufacturer, how can you take all your hours of product development and pack them into a simple statement that instantly shows buyers that they can trust you?

It’s really difficult.

That’s why we created GreenTag…


Genuine products need genuine recognition.

Greenwash has ruled in the eco market. Any brand can claim to be an environmental saviour with a few ‘natural’ ingredients and some sharp marketing. Buyers don’t know who to trust. Fake products in green packaging take sales away from genuinely deserving brands. The planet continues to be exploited in the name of inauthentic green design. Everyone suffers.

We created GreenTag as a tool to cut through the greenwash and empower professional buyers and consumers alike to confidently choose products that have been made in the most planet-friendly way possible. GreenTag takes the doubt out of buying. And because buyers know they can trust the label, genuine green products earn the greatest reward of all: trust.

To build trust in GreenTag we:

  • require full disclosure of every product ingredient and process
  • made it the most independently certified, standards compliant certification in the market.

How is it compliant?

  • Externally certified to ISO 9001 for Quality Management
  • Externally verified as compliant to:
    • ISO 14024 for Type 1 (Third Party) Eco-labels and
    • ISO 17065 for Conformance Assessment Bodies
  • Certification is compliant to ISO 14040 & ISO 14044 for LCA
  • ISO 14067 for Greenhouse Gas calculation
  • ISO 14025 for Environmental Product Declarations and
  • ISO 21930 and EN 15804 for for specific need EPDs
  • USA and Australian Competition and Consumer Commission (ACCC) Approved Certification MarksGreenTag is one of Australia's Most Trusted Brands

GreenTag is proven as a trusted Mark in Africa and internationally. In 2015, ‘Architecture and Design’ and ‘Infolink’ readers voted GreenTag one of Australia’s Top 100 Most Trusted Brands.

Western Cape Government 110% Green Flagship

Global GreenTag has committed to the 110% Green Flagship initiative.Western Cape 110% Green Flagship

A Flagship is an organisation that has made more than the usual commitment towards the Green Economy. They have taken up the call towards building an economy that connects the well-being of our environment with the growth of our economy.

Genuine problems need a genuine solution.


Graham, manufacturer.

GreenTag fosters best practice in design and manufacturing. Learn how GreenTag helps Graham to make sustainable products and expand his market.  Find out more »


Carolyn, filmmaker, mother of 3.

By shopping for GreenTag products,  Carolyn can keep her family’s beauty and hygiene regime Palm Oil free.  Find out more »


Bongo, orangutan, Sumatra.

GreenTag helps in the global fight to protect threatened habitats around the globe.


The toughest scientific scorecard in the world.greentag scorecard

Global GreenTag’s LCRate scores products against six  main Sustainability Assessment Criteria and a further twenty plus Life Cycle and Social Criteria:


The most comprehensive certification on the planet.

One certification to access them all.

GreenTag is recognised by Green StarSA® and the most prominent certification schemes in the world.  Whatsmore, if a product doesn’t pass fit-for purpose tests, we won’t even assess it, so you can be sure the product you are purchasing or specifying is safe and healthy for your needs and better for nature’s.

LCARate: Four levels of attainment.

GreenTag’s LCARate program is for consumers and professionals who want to understand the overall sustainability of products compared to a worst case ‘Business as Usual’ product.

It awards products on four levels, Bronze, Silver, Gold and Platinum, which help buyers choose and manufacturers improve. It also helps professionals meet the Green Building Council of South Africa Green StarSA® ‘Materials Calculator’ credits.

Read more »

LCARate Tags explained

GreenRate: Three levels of recognition

GreenTag’s GreenRate program is for green design, procurement, facilities management and cleaning professionals seeking to achieve points under the Green Building Council of South Africa’s Green Star SA ®, ‘Materials Calculator’ and ‘Green Cleaning’ credits.

Read more »

GreenRate Tags explained

Now certifying in three sectors.

GreenTag Cleaning & Hygiene

Cosmetics Woman reading Label with Magnifier-crop

African Stakeholder Processes

GreenTag is an ISO compliant Conformance Assessment Body, Type 1 Ecolabel and Environmental Product Declaration Program (EPD) Operator and as required by these Standards, operates extensive Stakeholder Consultation Processes in developing our Standards and operating the EPD program. Read more »


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